Brilliance Joins "No Dirty Gold" Campaign
Brilliance Joins "No Dirty Gold" Campaign
Brilliance joins the fight against dirty gold mining by signing pledge with environmental awareness campaign.
(PRWEB) July 29, 2011
Florida-based retailer of certified loose diamonds and fine jewelry, Brilliance.com , has recently joined the ranks of online jewelry titans such as Blue Nile, James Allen and Zales by becoming the latest addition to the to the growing number of jewelers and retailers which support the Golden Rules; a set of social, environmental and human rights criteria pushing for more responsible mining of gold and other precious metals. The Golden Rules is an advocacy of the “No Dirty Gold” campaign by Earthworks, a nonprofit organization which focuses on the protection of communities and the environment from the impacts of irresponsible mineral and energy development.
Gold-mining, while a lucrative industry, poses a great risk to the environment, as well as creating serious human rights issues, especially in third-world countries where they are abundant. The ecosystem where a mine is located is severely disrupted by its presence; gold is also traditionally a very dirty metal to mine and process. Toxic chemicals are used to extract it from the earth, which are often dumped into pits and waterways, poisoning the ground and water supply it is left in. The pollution also spreads into the air. Ultimately, gold mining damages the quality of life for organisms around the mine, and the damage is often left behind for the host country's government to clean up after a mine has been exhausted of its supply.
Source: Benzinga
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